Illumina Channel Partner brand guidelines
Co-branding guidance for leveraging the Illumina brand
Channel Partner guidelines
We value our relationship with you as an Illumina Authorized Channel Partner and recognize your importance to our continued success.
The following guidelines and resources were created to help you accelerate co-branding activities and guide the use of the Illumina brand.
- Access logos, product images, and branded templates for use across digital and traditional marketing channels
- Reference specific examples on how to position the Illumina brand in your marketing content
- Get inspired by approved Illumina messaging featured in the examples provided
Logos
Our brand mark is our most distinctive asset. These guidelines were created to empower you to use the Illumina Authorized Channel Partner logo correctly, making it easy to recognize and read across all mediums. Use the following guidelines when applying an Illumina Authorized Channel Partner logo to your marketing materials.
Using the Illumina Authorized Channel Partner logo
The new Illumina Authorized Channel Partner logo is designed for use as the standard logo. Please use this logo whenever possible.
Use the logo set on a plain white background or an illumina approved branded light field background. Avoid using the logo on black or non-approved color backgrounds. Always use the original logo and approved art. Do not alter or attempt to recreate the logo.
Watch outs
Please use approved logo files. Do not reproduce the logo with text.
Do not change the color of the logo.
Do not use a transparency or a screen of the logo.
Do not rotate the logo.
Do not place the logo on non-approved illumina creative.
Do not enclose the logo in a shape.
Do not use the logo on a solid colored or dark background, especially black.
Do not add embellishments such as drop shadows.
Do not stretch the logo.
Do not overlay anything on top of the logo.
Illumina Authorized Channel Partner logo sizing
The logo should be used as an identifying accent, not as artwork or a headline. It should have a minimum width of 1.5” or 112px but should fill no more than 1/5 of the page width.
Logo should be no more than 1/5 of the page width for documents 8.5" × 11" or larger.
Illumina Authorized Channel Partner logo clear space
Clear space is defined as the area around the logo and the distance between the logo and the edge of any printed piece. The clear space must be:
The minimum clear space is equal to 1.5x the height of the letter “i” in the logo.
Illumina Channel Partner assets
As an Authorized Illumina Channel Partner, we provide access to a library of product photography and branded campaign assets designed to accelerate in-region sales and marketing. These templates empower you to quickly activate co-branding opportunities and reach customers across traditional and innovative digital channels.
Together, by delivering an integrated brand experience for customers across all touchpoints, we can elevate our partnership over the competition and change the world through the power of genomics.
Illumina product photography
Illumina provides product photography to support your marketing efforts. Please review guidelines for use of these images.
Using Illumina product photography
In addition to single product imagery, we have also provided the following portfolio imagery: all sequencing, all Dx, and arrays.
Product photography should accurately depict the dimensions and structure of Illumina products.
Copyright information must be maintained on all photographs and images provided by Illumina.
The following footnotes shall be added on every piece of collateral displaying an image or mentioning by name an Illumina Research Use Only (RUO) product or Diagnostic (Dx) product.
RUO
For Research Use Only. Not for use in diagnostic procedures.
© 2021 Illumina, Inc. All rights reserved.
Dx
For In Vitro Diagnostic Use.
© 2021 Illumina, Inc. All rights reserved.
Please consult with your regional Illumina representative for specific product disclaimer and copyright needs.
Downloads
Paid media display banner templates
Paid display ads create a powerful way to drive awareness and nurture leads at scale. Each template was designed to capture attention and ignite inspiration through the use of light, because we illuminate the pathway forward.
Paid media display banners
Contact your Illumina partner to access template files and receive approval for deployment.
Email banner templates
Designed email banners improve engagement rates and encourage the viewer to do more than open it. With the right mix of visuals and verbal messaging, we can humanize our brands and form a connection, encouraging the reader to take action.
Email banners
Contact your Illumina partner to access additional template files and receive approval for deployment.
Download templates
Signage advertising
While digital channels can target specific audiences at scale, out-of-home advertisement can raise awareness with massive reach. As genomics becomes increasingly mainstream, out-of-home signage creates an opportunity to introduce our brands to large audiences with powerful imagery and messaging.
Billboard
Contact your Illumina partner for guidance on developing effective signage advertisements.
Bus stop shelter
Contact your Illumina partner for guidance on developing effective signage advertisements.
Banner up templates
Banner ups help draw attention and increase your visual presence at events, both in-person and virtually. They are instantly noticeable when designed with Illumina light fields, which draws the eye. In a busy area, a banner up can be used to separate your brand from the crowd.
Banner ups
We have provided one banner up template, which can easily be edited and used for any event or product announcement.
Data sheet
The data sheet provides high-level benefits of a system, assay, or other product, including performance metrics, data, and ordering information. These materials are important in helping customers realize the full potential of our products as supported by data.
Data sheet
Here is an example of the standard data sheet layout provided by Illumina. The data sheet is a branded Illumina asset. As such, the content cannot be modified.
Your logo and contact information are the only details you can add to a data sheet. Your company logo should go on the bottom right corner of the last page.
Business cards
Since many of our Authorized Channel Partners prefer to include
the Illumina logo on their business cards, please see the below guidance for doing so:
Business cards
When representing Illumina on your business cards:
- Use your own business card template.
- Do not use the Illumina business card as your template.
- Use the Illumina Authorized Channel Partner logo.
- Ensure the Illumina Authorized Channel Partner logo is the same size as your logo.
Watch outs
Lastly, we have provided additional examples on how to position the Illumina brand in your marketing addressing common questions.
Do not use non-approved Illumina backgrounds and creative.
Do not use Illumina branding on your business cards, such as Illumina light fields or brand marks.
Always include the Illumina Authorized Channel Partner logo with your company logo on signage.
Always keep your company logo and the Illumina Authorized Channel Partner logo in alignment.
Always use the approved Inter typeface with Illumina branding.
Always position your logo and the Illumina Authorized Channel Partner logo equally in marketing materials.
Social media banner templates
Social media banners can help you attract attention to your content in a busy feed, such as Facebook and LinkedIn. We use these templates to look and feel elevated, while reinforcing our cohesion across social media touchpoints. We can even evoke emotion in a text-only post by selecting a light field to match the post's context and intent.
Social media banners
Contact your Illumina partner to access template files and receive approval for deployment.
View examples